There is no doubt that Fashion Crimes is THE prom destination in Toronto. We sat down with owner and designer, Pam Chorley to get the inside scoop on how to get prom ready!
1.As the designer behind the majority of dresses found at Fashion Crimes, where do your inspirations for your designs come from?
My designs are inspired 24/7 by anything and everything. I never sit and think, hmmm, what will I design today. It just doesn't happen that way! Its architecture, nature, a story-anything that gets me thinking. In fact, I never turn off. I eat, sleep and dream fashion and design. But it is always motivated by selfishness. Meaning, what I want to design, see develop and wear, so it evolves.
2. FC offers many services such as Layaway which allows us shoppers to pay for our cherished goods over a 3 month time span as well as a Made-To-Measure option where you can get your perfect one of a kind dress. I also heard that FC offers a Prom Registry service! Can you tell us more about how this works?
The Prom registry began quite a few years ago when I thought that girls were coming here for a reason- to be unique and find something amazing that is not available anywhere else. That said, if another girl showed up on that oh so special event in the same dress from FC, she would feel so devastated.
So we check which school the fashionista attends and we double check that no one else has already purchased that dress from that school. If so, we refuse to sell the dress even if they still want it-that wouldn't be fair to the original buyer/owner of the fab creation!! As the primo prom destination, we decided this year to not even sell dresses of similar colour. The girl buys the cutie-pie fuschia dress and we won't sell a red one of the same style. We feel you would look too similar. The girls love it! It's just like red carpet events where celeb's handlers/stylists are aware of the other dresses attending the events; you don't see two celebs in the same dress.
3. Is it true that FC is a one stop shop for your next special event?
Yup. Head to toe one stop shopping. Our stylists have the whole look in mind and can accessorize you to suit your vision of the dress you choose. Whether you want your look to be red carpet glam, sexy cocktail, chic, retro, or cutting edge, we have the pieces to transform the dress you've chosen. I'm sure we have the largest costume jewellery collection in the city!! Cocktail rings the size of doorknobs, rubber lace neck collars, massive one of a kind Swarovski neckpieces, discus shaped plexi glass bangles, and vintage collections re-made into unique modern looks. Our earring collection is jaw dropping. Along with this we have the under pieces, the foundations (the Spanx collection) to make you and your dress look it's best. We have cover ups and cocktail jackets to match dresses and mohair wraps with massive ostrich and bead trims. Cocktail hats, hair accessories to make an outfit pop are a mainstay. Also we have tons of clutches to compliment any look. There are lots of custom and one of a kind purses that are knockouts (Karen Wilson makes one of a kinds for us)!
4. What are some of the top trends for this current prom season? What is your favourite prom look?
This year it is short. Bright. Empire. Strapless. Full or bubble bottom mini dresses. Amazing textured vintage inspired fabrics…embellished embroidered with beads and flower appliqués. Not flashy, not trashy. Modern/retro chic. And FUN!
322 Queen St. West, Toronto