After the successful collaboration with Alexander McQueen earlier this year, Target has decided to continue with their Designer Collaboration series. According to WWD's report this week, the 2nd designer to participate in Target's Designer Collaboration Series will be Anna Sui.
Anna Sui quotes,"Target was very respectful of my craft. They want the product to be completely Anna Sui. If you maintain quality, partnering with a mass retailer will only help you. What I, and other designers who partner with mass retailers, hope to gain is stronger name recognition and simply more people wearing our designs. In this economy, I am really fortunate to be able to offer the fashion-eager public affordable, yet high design."
Using materials such as metallic jacquards, herringbone, silk chiffon and fun detailing that includes tulle, lace and sequins, Sui draws inspiration for the line from the CW's popular show 'Gossip Girl' . The line will be reflective of the four main characters' style and unique approach to fashion. Expect to see the line in Target stores September 13th.
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